To make a great design, a UX-designer continually shifts between your service strategy and the details of each specific interaction. When designing touchpoints, the touchpoint strategy canvas helps to understand the relation between a user need and a specific digital design choice. So it serves as a strategic compass when designing your digital products.
We developed the touchpoint strategy canvas after we encountered some pitfalls in combining service design and UX design. It’s one of the benefits of having a team with both service- and UX designers.