We finished the project by looking at the current market for digital tools supporting mental health therapy and determining if and how they address the needs of the most promising profiles. We looked at the patient journeys of the two most promising profiles, finding their biggest pain points and opportunities for a better experience. These opportunity domains were then matched with benchmark research on available digital tools and health care providers. Which tools address the needs best? Which need work or a refined proposition?
With the results from the project, we went back to the experts we initially interviewed. What stood out most, was that the engagement with this patient-centric input for refining their propositions. Even though the insights from the project came close to their core, the different experts were very excited and open to share their considerations.
The profiles for mental health patients are applicable in a much wider sense than just this project. The profiles are currently being adopted within VGZ, with potential use for proposition development, commercial communication and patient contact.