Both overall volume and margins have increased as a result of our combined efforts. Our Need Based Personas are an integral part of Justlease’s marketing and innovation toolkit. One of the developed MVPs was incorporated in the new marketing campaign even before the project ended. Recently, within 8 months of the latest online iteration, the sales of car options and insurance surged with a stunning 48%. Service Design has become an integrated aspect of the organisation with its power to drive sales, spreading its value to the B2B market of mother company Terberg Leasing.