We hear you thinking, working remotely? How does that affect the results? Well, we were doing the project partly remotely already before COVID measures hit, and we amped up the effort soon after. We moved from working in our office to working at home in the blink of an eye. And the interesting thing is that this hardly affected the quality of our research.
We were doing remote interviews, 25 of them, going through filled-out homework exercises on a shared screen. We used Miro to analyze our findings and to create the Digital Customer Journey as well as the VPCs for the markets in Spain and France. This way we could use a much bigger “wall” than our physical one at the office, providing a digital overview of all the parts.
Because we were all working remotely, we could get together with the Deeply team and have some very efficient meetings. We were able to co-create all together, without anyone getting behind or losing their voice in this new digital setting, with interactive and participatory activities, where all participants contributed with their input. We presented our findings in a myriad of living rooms and turned kitchen tables into tools for idea generation. Hardly missing a beat in the pace of the project.