Building the right foundation from the start
As a strategic design agency focused on accelerating positive change through innovation, we wanted to bring Design Thinking to every level of our actions. We apply its value to our projects and how we agree and develop our client partnerships.
At Koos, we used to see traditional contract negotiations as cold-war deterrence, with two parties aiming endless pages with little black letters at each other. These negotiations are the exact opposite of how we like to approach our projects and build relationships internally and with our clients.
That is why we set ourselves to redesign the way we negotiate our collaboration with big corporations, together with Lieke Beelen and Dorrit Theunissen from Visual Contracts.
We moved away from boring, outdated terms and conditions towards a negotiation that aligns with our brand identity. The outcome is a visual, intuitive conversation starter that empowers our team to be more confident in explaining and discussing the topics that are important to us in a common language and emphasising the key points of our agreement in a simplified manner.
This is our first step towards signing contracts based on trust and aimed at building transparent, equal and long-term relationships.