In my previous article, I addressed the value of combining Service Design with UX design. It laid out 3 pitfalls to watch out for when joining these forces. (Read it here: https://www.koosservicedesign.comblog/3-pitfalls-in-combining-service-design-with-ux-design/) It’s no surprise that we’ve discovered these pitfalls the hard way. But hey, trial and error can bring rainbows and unicorns if one reflects well. It made us - Hidde Burgmans and myself - realise that the two approaches should be regarded as views rather than phases: Service Design offers a more zoomed out view on the user experience than UX design. Where Service Design regards the service as a whole, UX design zooms in to one touchpoint (e.g. a digital platform, a website).