‘Who is Koos?’ We hear a lot. ‘Is he the actual founder of Koos Service Design?’ No.
When we started nine years ago we wanted to create a brand that would stand out from all the other ‘boring’ innovation agencies. We decided on bringing to life a character ‘Koos’ and started communicating through him. Our logo became the representation of this character, inspired by Piet Parra. Koos was born, wearing our distinctive designer glasses. He quickly became part of our total brand and communication strategy. Koos talked with the visitor of our website, had his own Facebook page and personally answered our voicemail: “Hi, this is Koos, Jules is not available at the moment, but please leave a message after the beep, and he’ll get back to you asap.”