Where does the name Koos come from?
Most companies in our field of work have very serious names with words like: Innovation, accelerator, consultant, CX Excellence Innovator 3.0 Ultra, etc. However, we believe that in our work it is all about the people. Therefore we decided to present Koos as an actual human being, with a traditional Dutch name.
The name represents the Dutch down-to-earthness we envisioned for the company and its people. Koos is a person who is not afraid of being open, honest and upfront. He doesn’t use difficult consultancy terms but clear, understandable language. One of our first clients, Eric Schriber from Sanoma, described Koos at our evaluation as a ‘refreshing and passionate company’. That is a description we thought really reflected the character of Koos and that we have been constantly striving to live up to ever since.
By the way, did you know that our first logo was a small guy with designer glasses and our first website was completely written from a first person perspective? What we didn’t foresee was that people were mistaking Koos for an individual freelancer rather than a company. Therefore we had to change the complete website to a more understandable ‘Hi, we are Koos’.