We believe in a world made better by design.

Jules Prick
Written by
Jules Prick
Partner
Dec 02, 2022 . 3 mins read
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And, we start by building better businesses.

We believe design is the answer to solving the complex challenges we face as a society. Our mission is to inspire organisations and governments to accelerate positive change. It is the reason we get out of bed in the morning and the purpose that drives us as a collective. 

1. We believe in a purpose-driven, nature-positive economy.

We want to design a new economy for our world, our environment, ourselves and the generations to come. One that is nature-positive, purpose-driven instead of only profit-driven and based on circular services in place of disposable products. We commit to this quest by balancing the design of human-centred and sustainable services with achieving measurable business results.

As an organisation inherently committed to positive impact, we want to help design this new economy business by business, government by government.

2. At Koos, we believe we have the power (and also responsibility) to bring and accelerate change.

Governments elect new leaders and draw new agendas based on a short-term scope. Their plans often don’t deliver the long-term and future-proof vision necessary for change. Most big corporations are also not the best at carrying positive change because they are shackled by shareholders that focus primarily on profits.

At Koos, we stand by the power we hold in our mission and use it to instigate and generate change through every contact and project to design for the biggest picture, while at the same time building a healthy, profitable business.

We have the power to inspire and accelerate change within the largest organisations and governments to make a significant impact. Impact on people, planet ánd profit.

3. We believe that Design is THE ingredient to inspire and accelerate change.

We understand design is a powerful methodology to bring change and develop the new economy. The design process is equipped to inspire and scale change in order to make our world more adaptable, sustainable and fair. 

Through its principles of holistic thinking, people and user-centricity, co-creation and involvement, iteration and learning culture, etc., design manifests itself as the fastest and most efficient approach to generate organisational change and impact the bottom line. And the best part; employees of design minded organisations feel more relevant and enjoy their work more. 

Do you also believe in the power businesses hold in this shift towards a better world?


Jules Prick
Written by
Jules Prick
Partner
Dec 02, 2022 . 3 mins read
Share this article